Sr. PPC Executive
Job Description
Job Title: Sr. PPC Executive
Company Name: Visibility Gurus
Location: Punjab
Experience: 2–7 Years
Qualification: Bachelor’s Degree
Email: aashmeen@visibilitygurus.com, hr@visibilitygurus.com
Job Overview
Visibility Gurus is looking for an experienced Sr. PPC Executive to manage and optimize paid advertising campaigns across multiple platforms. The role involves developing strategies, improving campaign performance, and maximizing ROI through data-driven decisions.
Job Responsibilities
• Plan, create, and manage PPC campaigns across platforms
• Handle campaigns on Google Ads and Meta Ads Manager
• Perform advanced keyword research and audience targeting
• Optimize campaigns to improve CTR, CPC, and conversions
• Manage budgets, bids, and ad spend effectively
• Conduct A/B testing for ads and landing pages
• Set up and monitor conversion tracking
• Analyze campaign performance using Google Analytics
• Prepare detailed performance reports and insights
• Collaborate with design, content, and marketing teams
• Guide and support junior team members
Required Skills
• Strong experience in PPC campaign management
• Hands-on experience with Google Ads and Meta Ads Manager
• Deep understanding of campaign optimization strategies
• Knowledge of KPIs like CTR, CPC, CPA, ROAS
• Strong analytical and data interpretation skills
• Experience in managing large budgets
• Leadership and team handling abilities
• Excellent communication and reporting skills
Eligibility Criteria
• Bachelor’s degree in any relevant field
• 2–7 years of experience in PPC or digital marketing
• Experience in handling real-world PPC campaigns
How to Apply
Send your resume to: aashmeen@visibilitygurus.com, hr@visibilitygurus.com
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