PPC Executive
Job Description
How to Apply:
Email: namrata.l@vrinsoft.com
Phone: +91 93285 33347
Job Title: PPC Executive
Salary will be discuss during on your interview.
Job Overview:
The PPC Executive will be responsible for managing and implementing pay-per-click (PPC) campaigns to drive online traffic and generate leads for the company. This role involves creating, monitoring, and optimizing PPC campaigns across various platforms to maximize ROI and achieve business goals.
Responsibilities:
– Develop and implement PPC strategies to drive traffic and conversions.
– Conduct keyword research, ad copy creation, and bid management.
– Monitor and analyze campaign performance metrics to optimize results.
– A/B test ad creatives, landing pages, and targeting to improve campaign performance.
– Collaborate with the marketing team to align PPC campaigns with overall marketing initiatives.
– Stay updated on industry trends and best practices in PPC advertising.
– Provide regular reports and insights on campaign performance to stakeholders.
Requirements and Skills:
– Bachelor’s degree in Marketing, Advertising, or related field.
– 3 years of experience in managing PPC campaigns.
– Proficient in Google Ads, Bing Ads, and other PPC platforms.
– Strong analytical skills and ability to interpret data to make informed decisions.
– Excellent communication and collaboration skills.
– Detail-oriented with the ability to multitask and prioritize work effectively.
Qualifications:
– Bachelor’s degree in Marketing, Advertising, or related field.
– Google Ads certification is preferred.
– Experience with Google Analytics and other analytics tools.
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