Creative Strategist

Job Description

About the Company:

At Alter Marketing Solutions Pvt Ltd. (Alter), we specialize in delivering innovative solutions in Marketing and Advertising, with a particular focus on Social Media Management. Our dedicated team is committed to driving results and exceeding client expectations through creativity, collaboration, and strategic thinking.

Job Description:

We are seeking a dynamic and experienced Creative Strategist to lead our Social Media team. In this role, you will be responsible for developing and executing creative social media strategies that drive engagement, growth, and success for our clients. If you have a passion for creativity, a strategic mindset, and a proven track record in social media management, we want to hear from you.

Key Responsibilities:

Team Leadership: Lead and mentor a team of Social Media Executives and Copywriters, providing guidance and support to ensure the successful execution of social media strategies.
Strategic Development:Develop innovative social media strategies tailored to each client’s objectives and target audience, ensuring alignment with overall marketing objectives and campaigns.
Content Creation:Oversee the creation of engaging and impactful content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Performance Monitoring: Monitor and analyze social media performance metrics, providing insights and recommendations for optimization to drive results.
Client Communication: Act as the main point of contact for clients regarding social media strategy, providing regular updates, insights, and recommendations for improvement.
Copy and Concepts for Ads: Develop compelling copy and concepts for advertisements across social media platforms, ensuring alignment with brand messaging and campaign objectives.
Industry Trends:Stay updated on social media trends, emerging platforms, and best practices, continuously seeking opportunities for innovation and improvement.

Desired Competencies:

Creative Leadership: Demonstrated ability to inspire and lead a team of creatives, fostering an environment of innovation and collaboration.
Strategic Thinking: Strong strategic mindset with the ability to develop and execute creative social media strategies aligned with client objectives and industry trends.
Content Creation: Proficiency in developing engaging and impactful content for various social media platforms, with a keen eye for detail and creativity.
Client Communication: Excellent communication skills with the ability to effectively communicate with clients, understand their needs, and provide strategic recommendations.
Industry Knowledge:Deep understanding of social media platforms, algorithms, and trends, with a passion for staying updated on emerging technologies and best practices.

Non-negotiable Competencies:

Leadership Experience: Proven track record of successfully leading and mentoring a team of social media professionals to achieve business objectives.
Analytical Skills: Strong analytical skills with the ability to interpret social media metrics, derive actionable insights, and optimize strategies for improved performance.
Organizational Skills: Exceptional organizational skills with the ability to manage multiple projects and deadlines effectively in a fast-paced environment.
Client Relationship Management: Ability to build and maintain strong client relationships, ensuring client satisfaction and long-term partnerships.
Adaptability: Flexibility and adaptability to navigate changing priorities and evolving client needs in the dynamic social media landscape.

Why Join Us:

Opportunity to lead a talented team and make a significant impact on our clients’ social media success.
Career growth and development opportunities in a rapidly evolving industry.
Collaborative and supportive work environment that values creativity, innovation, and teamwork.