Adobe Journey Optimiser Developers
Job Description
Create and manage customer journeys using Adobe Journey Optimizer (AJO).
Optimize campaigns and workflows to ensure seamless customer engagement.
Leverage AJO features to drive personalized and data- driven communication.
Data Management:
Integrate AJO with CRM, CDP, and other data platforms for enriched customer profiles.
Analyze data trends and behavior to improve journey strategies.
Stakeholder Collaboration:
Work closely with marketing, product, and analytics teams to align on objectives.
Translate business goals into actionable AJO configurations and workflows.
Performance Monitoring & Reporting:
Track and report campaign performance metrics.
Use insights to refine strategies and deliver measurable ROI.
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