Digital Marketing Executive

Job Description

XcelTec (A CMMI Level 5 Company) is looking for a proactive and results-driven Digital Marketing Executive to join our team at Ahmedabad.

Responsibilities

·         Assist in the formulation of strategies to build a lasting digital connection with consumers

·         Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)

·         Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

·         Be actively involved in SEO efforts (keyword, image optimization etc.)

·         Prepare online newsletters and promotional emails and organize their distribution through various channels

·         Provide creative ideas for content marketing and update website

·         Collaborate with designers to improve user experience

·         Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

·         Acquire insight in online marketing trends and keep strategies up-to-date

·         Maintain partnerships with media agencies and vendors

·         Proven experience as Digital Marketing Executive or similar role

·         Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

·         Skills and experience in creative content writing

·         Analytical mindset and critical thinking

·         Excellent communication and interpersonal skills