PPC Executive
Job Description
Job Title: PPC Executive
Location: Vadodara, Gujarat
Job Type: Full-Time (On-Site)
Experience Required: Minimum 1 year
Key Responsibilities
Develop, implement, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
Conduct detailed keyword research and audience targeting to improve campaign effectiveness.
Monitor and analyze campaign performance metrics, including CTR, CPC, and ROI, ensuring optimal results.
Collaborate with content and design teams to create compelling ad copies and engaging creatives.
Perform A/B testing on ads and landing pages to enhance conversion rates.
Stay updated on industry trends and best practices to maintain a competitive edge.
Effectively manage campaign budgets to ensure cost-efficiency and measurable results.
Prepare and deliver detailed performance reports with actionable insights to stakeholders.
Qualifications and Skills
Proven experience as a PPC Specialist or in a similar digital marketing role.
Proficiency in Google Ads, Bing Ads, and/or other PPC platforms.
Strong understanding of SEO principles and their integration with PPC strategies.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Hands-on experience with tools like Google Analytics, SEMrush, or similar platforms.
Excellent written and verbal communication skills.
Detail-oriented with strong organizational and time management skills.
Certification in Google Ads or similar platforms is a plus.
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