Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager
Company: Folksco Technologies
Location: Vadapalani, Chennai
Experience: Minimum 3 years
Salary: ₹30,000 – ₹35,000 per month
Preferred Joining: Immediate Joiners
Qualification: Any degree with relevant experience in digital marketing
Job Description:
Folksco Technologies is seeking an experienced Digital Marketing Manager to lead our online marketing efforts and enhance our digital presence. The ideal candidate will be responsible for creating and executing innovative digital marketing strategies to drive brand awareness, engagement, and conversions.

Key Responsibilities:
Develop and implement digital marketing strategies to increase online visibility and website traffic.
Plan and execute SEO (Search Engine Optimization) & SEM (Search Engine Marketing) campaigns.
Manage and oversee content marketing, including blog posts, articles, and website content.
Lead social media marketing campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Handle email marketing campaigns, automation, and lead nurturing strategies.
Analyze digital marketing metrics and ROI, using tools like Google Analytics and Search Console.
Run paid advertising campaigns (PPC) using Google Ads, Facebook Ads, and other platforms.
Collaborate with designers and content creators to maintain brand consistency.
Stay updated with the latest digital marketing trends, tools, and strategies.
Manage the company’s online reputation and engage with the community effectively.

Required Skills & Competencies:
SEO & SEM: Expertise in keyword research, on-page & off-page SEO, and paid search campaigns.
Social Media Marketing: Strong experience in handling social media campaigns and audience engagement.
Content Marketing: Ability to create and manage high-quality content for digital platforms.
Email Marketing: Proficiency in tools like Mailchimp, HubSpot, or similar email automation platforms.
Google Analytics & Data Analysis: Ability to track, analyze, and optimize campaign performance.
PPC & Paid Advertising: Experience in running and optimizing paid campaigns on Google Ads and social media.
Basic Graphic Design: Familiarity with Canva, Adobe Photoshop, or similar tools is a plus.
Marketing Automation & CRM: Experience with tools like HubSpot, Zoho, or similar platforms.
Strong Communication & Leadership: Excellent verbal and written communication skills with the ability to manage teams.

Contact for Application:
Tamizh (HR) – 8870451785

Interested candidates can apply by contacting the HR department.